Magazine Advertising Effectiveness Versus Perception

Advertising in magazines has long been known to get results for advertisers. Magazine readers like seeing ads in magazines and retain that information more than with other advertising. The curated content in magazines attracts readers and the ads that accompany that content are relevant to the readers.

So then, what is going on with advertising today, in this ‘digital world’. Has it changed, or has the perception just changed? 

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Latest Market Share for English Language Publications by Province….Some Interesting Facts

Did you ever wonder what the market share was for English language publications was per province versus the percentage of English language as 1st language speakers there were in Canada?

Well we have the answer for you in the chart below?

The highlighted provinces/territories outperform in terms of market share of copies sold versus provincial/territorial population versus overall Canadian population.

Also very interesting is the number of copies sold per person per year on average is highest in the Yukon and the Northwest Territories. We would  hazard a guess that this has a lot to do with limited activities available.

Source: CTC Boxscore

3 Lessons Retail Can Learn from the Publishing Industry

When I first read this title in a recent article published by Independent Retailer, I thought, publishing has seen much turmoil in the last few years, what lessons could it be teaching retail?… Well, retail is also in turmoil. In fact many businesses, think tourist and taxi industry, are being disrupted today. Change is everywhere. Read more

Canadian Magazine Market Share Continues To Increase

What market share percentage do you think Canadian English language titles represent in the Canadian Retail marketplace?

Many people would assume that due to the prevalence of American and International publications at retail that the number would be less than 10%…well the reality is that those people would be wrong.

Since 2000, the market share percentage for Canadian publications has grown consistently from less than 10% in 2000 to almost 19% at the end of 2017 as per below.

o Prior to the year 2000 this number was less than 10%.
o 2009 was 13.2%.
o 2011 was 16%.
o 2016 was 17%.
o 2017 was 18.8%.

What this illustrates is the vibrancy, strength and creativity of Canadian publishers in investing in new ideas and new publications to serve the Canadian consumer.

Canadian market share of print magazines increases - infographic

Our Love Affair With Digital Is Over – Opinion Gaining Ground

Intriguing to me is this article about our relationship with digital. How the fantasy, that digital made everything better, is coming to an end and that we are at the start of introducing more analog media back into our lives. I would have to say that I agree with the author’s opinion. Do you? Click here to read the article.

Welcome to the Industry Action Group Blog Site

Magazines, like people, are unique. They have soul. Curated content brought to life by a Publisher’s vision and an Editor’s hand. They inform, entertain, engage, indulge, educate and inspire. They can be made into a statement of ‘who you are’ as you travel on the subway, or can be something to snuggle up to, akin to an old friend, in the privacy of home. Perfect to enjoy on a fall day and pairs equally well with a cup of coffee or a glass of wine.

In store, they offer a few minutes of respite from the grind of shopping. Their availability brings shoppers comfort. Popped into that basket, they increase the ring at the cash. They inspire additional store purchases too! They attract that shopper that retailers want.

This site highlights the soul of magazines. It highlights the love shoppers still have for theirs. It discusses how retail and magazines can play a role, together in the shopper’s modern world.