April showers bring May flowers, but this April also sees the launch of a new print magazine!
It’s been no secret that many people are still naysayers of the physical magazine, but when a major publisher launches a new magazine, you know they are doing it with a lot of planning and forethought. They back winning products and this new magazine will be that also. Meredith magazines are some of the best-known home & lifestyle magazines at your store checkouts and mainlines everywhere. This newest publication “Happy Paws” will catch loads of eyes with its 100-page, high-quality first keepsake issue . Produced by Fear Free, a veterinarian-led organization, it is sure to have not only access to adorable animals, but the opportunity to publish articles that may be more fact-finding, and research driven as opposed to humanitarian short stories. As for Meredith’s decision to partner on the launch, Mortimer says that “We know that pet content is one of the best-selling categories in our Special Interest Media Group. We also know that pet coverage across our Meredith brands from People and Real Simple to Southern Living and Family Circle is extremely popular.” 1