When I first read this title in a recent article published by Independent Retailer, I thought, publishing has seen much turmoil in the last few years, what lessons could it be teaching retail?… Well, retail is also in turmoil. In fact many businesses, think tourist and taxi industry, are being disrupted today. Change is everywhere. Read more
Have you ever clicked on ‘click-bait’? Ever read fake news, without realizing it? (Although, how would you know, really?) Ever shared fake news and then got called out on it? Embarrassing, right? Read more
A recent national survey of shoppers and retailers conducted by BrandSpark International for Magazines Canada shows some interesting behaviour around magazine purchasing at retail.
Click here to view the entire article.
Intriguing to me is this article about our relationship with digital. How the fantasy, that digital made everything better, is coming to an end and that we are at the start of introducing more analog media back into our lives. I would have to say that I agree with the author’s opinion. Do you? Click here to read the article.
Magazines, like people, are unique. They have soul. Curated content brought to life by a Publisher’s vision and an Editor’s hand. They inform, entertain, engage, indulge, educate and inspire. They can be made into a statement of ‘who you are’ as you travel on the subway, or can be something to snuggle up to, akin to an old friend, in the privacy of home. Perfect to enjoy on a fall day and pairs equally well with a cup of coffee or a glass of wine.
In store, they offer a few minutes of respite from the grind of shopping. Their availability brings shoppers comfort. Popped into that basket, they increase the ring at the cash. They inspire additional store purchases too! They attract that shopper that retailers want.
This site highlights the soul of magazines. It highlights the love shoppers still have for theirs. It discusses how retail and magazines can play a role, together in the shopper’s modern world.