Month: March 2018

Learn About Magazine Resilience at MagNet. Canada’s Magazine Conference is Coming Up Quickly

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MagNet 2018 will take place Wednesday, April 25 and Thursday, April 26th in Toronto.

Canada’s Magazine Conference, MagNet, is North America’s largest gathering of magazine media stakeholders. Of special interest this year is a session moderated by our very own, Craig Sweetman. Recent research from BrandSpark International turns the page on assumptions about magazines at retail. The BrandSpark research findings, Magazine Resilience: Who’s Buying at Retail?  reveals how retailers and publishers can leverage magazines to enhance the overall shopping experience.

Other sessions of interest Wednesday, April 25
Global Intensives – The Economist: Doubling Down on Circulation to Grow Audience and Profits
How Canadian Marketers Can Leverage Data for Greater Profitability

Thursday, April 26
Global Intensives – Magazine Media: Better. Believe It.

Check out the MagNet 2018 information in greater detail by clicking here.

Magazine Advertising Effectiveness Versus Perception

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Advertising in magazines has long been known to get results for advertisers. Magazine readers like seeing ads in magazines and retain that information more than with other advertising. The curated content in magazines attracts readers and the ads that accompany that content are relevant to the readers.

So then, what is going on with advertising today, in this ‘digital world’. Has it changed, or has the perception just changed? 

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Latest Market Share for English Language Publications by Province….Some Interesting Facts

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Did you ever wonder what the market share was for English language publications was per province versus the percentage of English language as 1st language speakers there were in Canada?

Well we have the answer for you in the chart below?

The highlighted provinces/territories outperform in terms of market share of copies sold versus provincial/territorial population versus overall Canadian population.

Also very interesting is the number of copies sold per person per year on average is highest in the Yukon and the Northwest Territories. We would  hazard a guess that this has a lot to do with limited activities available.

Source: CTC Boxscore

3 Lessons Retail Can Learn from the Publishing Industry

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When I first read this title in a recent article published by Independent Retailer, I thought, publishing has seen much turmoil in the last few years, what lessons could it be teaching retail?… Well, retail is also in turmoil. In fact many businesses, think tourist and taxi industry, are being disrupted today. Change is everywhere. Read more