Have you ever clicked on ‘click-bait’? Ever read fake news, without realizing it? (Although, how would you know, really?) Ever shared fake news and then got called out on it? Embarrassing, right? Read more
A recent national survey of shoppers and retailers conducted by BrandSpark International for Magazines Canada shows some interesting behaviour around magazine purchasing at retail.
Click here to view the entire article.
What market share percentage do you think Canadian English language titles represent in the Canadian Retail marketplace?
Many people would assume that due to the prevalence of American and International publications at retail that the number would be less than 10%…well the reality is that those people would be wrong.
Since 2000, the market share percentage for Canadian publications has grown consistently from less than 10% in 2000 to almost 19% at the end of 2017 as per below.
o Prior to the year 2000 this number was less than 10%.
o 2009 was 13.2%.
o 2011 was 16%.
o 2016 was 17%.
o 2017 was 18.8%.
What this illustrates is the vibrancy, strength and creativity of Canadian publishers in investing in new ideas and new publications to serve the Canadian consumer.
Intriguing to me is this article about our relationship with digital. How the fantasy, that digital made everything better, is coming to an end and that we are at the start of introducing more analog media back into our lives. I would have to say that I agree with the author’s opinion. Do you? Click here to read the article.
Magazines, like people, are unique. They have soul. Curated content brought to life by a Publisher’s vision and an Editor’s hand. They inform, entertain, engage, indulge, educate and inspire. They can be made into a statement of ‘who you are’ as you travel on the subway, or can be something to snuggle up to, akin to an old friend, in the privacy of home. Perfect to enjoy on a fall day and pairs equally well with a cup of coffee or a glass of wine.
In store, they offer a few minutes of respite from the grind of shopping. Their availability brings shoppers comfort. Popped into that basket, they increase the ring at the cash. They inspire additional store purchases too! They attract that shopper that retailers want.
This site highlights the soul of magazines. It highlights the love shoppers still have for theirs. It discusses how retail and magazines can play a role, together in the shopper’s modern world.