Magazine Media Is Trusted

The pendulum is swinging again, with trust of content becoming more important again to readers. Did you know, The Economist is getting ready to celebrate its 175th birthday this year? Now, this is a magazine that people trust.

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Magazine Advertising Effectiveness Versus Perception

Advertising in magazines has long been known to get results for advertisers. Magazine readers like seeing ads in magazines and retain that information more than with other advertising. The curated content in magazines attracts readers and the ads that accompany that content are relevant to the readers.

So then, what is going on with advertising today, in this ‘digital world’. Has it changed, or has the perception just changed? 

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