Often we see the magazine covers in stores, but we really don’t think that much about them, what goes into the making of a good cover or how a magazine decides upon a particular cover.
New York Times magazine has an interesting new project. In their new video series, “Behind the Cover”, they are documenting the creation of the cover images. For the whole story, click here and for the story behind the April 29th cover, click here.
Geographically, Canada has a larger land mass than the United States, however the reverse is true in terms of population density. Canada hosts 10% of the entire North American population, with 36.4 million people country-wide, but produces 12.8% of the English language sales on the newsstand! This becomes even more impressive when you add in the fact that French is the mother-tongue of about 22.3% of the Canadian population or about 7 million Canadians. The majority of the French language population reside in the province of Quebec and of that 7 million, 4.5 million only speak French and as such are not consumers of English language magazines!
Advertising in magazines has long been known to get results for advertisers. Magazine readers like seeing ads in magazines and retain that information more than with other advertising. The curated content in magazines attracts readers and the ads that accompany that content are relevant to the readers.
So then, what is going on with advertising today, in this ‘digital world’. Has it changed, or has the perception just changed?
Did you ever wonder what the market share was for English language publications was per province versus the percentage of English language as 1st language speakers there were in Canada?
Well we have the answer for you in the chart below?
The highlighted provinces/territories outperform in terms of market share of copies sold versus provincial/territorial population versus overall Canadian population.
Also very interesting is the number of copies sold per person per year on average is highest in the Yukon and the Northwest Territories. We would hazard a guess that this has a lot to do with limited activities available.
Source: CTC Boxscore