Often we see the magazine covers in stores, but we really don’t think that much about them, what goes into the making of a good cover or how a magazine decides upon a particular cover.
New York Times magazine has an interesting new project. In their new video series, “Behind the Cover”, they are documenting the creation of the cover images. For the whole story, click here and for the story behind the April 29th cover, click here.
MagNet 2018 will take place Wednesday, April 25 and Thursday, April 26th in Toronto.
Canada’s Magazine Conference, MagNet, is North America’s largest gathering of magazine media stakeholders. Of special interest this year is a session moderated by our very own, Craig Sweetman. Recent research from BrandSpark International turns the page on assumptions about magazines at retail. The BrandSpark research findings, Magazine Resilience: Who’s Buying at Retail? reveals how retailers and publishers can leverage magazines to enhance the overall shopping experience.
Other sessions of interest Wednesday, April 25
Global Intensives – The Economist: Doubling Down on Circulation to Grow Audience and Profits
How Canadian Marketers Can Leverage Data for Greater Profitability
Thursday, April 26
Global Intensives – Magazine Media: Better. Believe It.
Check out the MagNet 2018 information in greater detail by clicking here.
Advertising in magazines has long been known to get results for advertisers. Magazine readers like seeing ads in magazines and retain that information more than with other advertising. The curated content in magazines attracts readers and the ads that accompany that content are relevant to the readers.
So then, what is going on with advertising today, in this ‘digital world’. Has it changed, or has the perception just changed?
When I first read this title in a recent article published by Independent Retailer, I thought, publishing has seen much turmoil in the last few years, what lessons could it be teaching retail?… Well, retail is also in turmoil. In fact many businesses, think tourist and taxi industry, are being disrupted today. Change is everywhere. Read more
Have you ever clicked on ‘click-bait’? Ever read fake news, without realizing it? (Although, how would you know, really?) Ever shared fake news and then got called out on it? Embarrassing, right? Read more
A recent national survey of shoppers and retailers conducted by BrandSpark International for Magazines Canada shows some interesting behaviour around magazine purchasing at retail.
Click here to view the entire article.
What market share percentage do you think Canadian English language titles represent in the Canadian Retail marketplace?
Many people would assume that due to the prevalence of American and International publications at retail that the number would be less than 10%…well the reality is that those people would be wrong.
Since 2000, the market share percentage for Canadian publications has grown consistently from less than 10% in 2000 to almost 19% at the end of 2017 as per below.
o Prior to the year 2000 this number was less than 10%.
o 2009 was 13.2%.
o 2011 was 16%.
o 2016 was 17%.
o 2017 was 18.8%.
What this illustrates is the vibrancy, strength and creativity of Canadian publishers in investing in new ideas and new publications to serve the Canadian consumer.
Intriguing to me is this article about our relationship with digital. How the fantasy, that digital made everything better, is coming to an end and that we are at the start of introducing more analog media back into our lives. I would have to say that I agree with the author’s opinion. Do you? Click here to read the article.