The IAG group has launched a new whitepaper, Magazine Resilience At Retail, based upon the Brandspark study completed at the end of last year. To view the document, click here.
Mr. Magazine™ interviewed Ronan Gardiner, VP/CRO/Publisher, and Richard Dorment, Editor In Chief, Men’s Health this past week and for a legacy brand of 30 years, they are still bringing the game.
“At 30 years of age, Men’s Health is speaking to more men across more platforms than ever before according to Ronan Gardiner, VP, Publishing Director & Chief Revenue Officer, and Richard Dorment, Editor in Chief. With 12 million readers in print, 8 million online, and 15 million across all social platforms, Men’s Health is a legacy brand that is still as vibrant and as relevant today as it was 30 years ago.”
Certainly the consumer continues to be very interested in health and that is a contributing factor to Men’s Health Magazine’s continued success, but they also continue to evolve the brand and that is exciting to new readers.
“According to Rich, fitness, and health and wellness have never been more prevalent than in today’s changing male environment, hence the new tagline which epitomizes the “new” Men’s Health, where vitality is the core of the brand.”
It’s nice to see a brand that is thriving…
“All Mr. Magazine™ can say is Men’s Health seems to be A-Okay, no stress test needed. And with its cornerstone print product thriving, digital and social growing, the brand shows no signs of slowing down as it nears its 30th anniversary. And check newsstands as the October issue of the Stronger, Faster, Better Men’s Health hits today!”
Magazine categories have always been interesting to me, because they speak to the current Zeitgeist. Some of these categories may contribute quite small dollar numbers in the grand scheme of magazine sales, but they do tell a story of what we are currently thinking, doing, and feeling. This categorization, be it surprising or confirming of what you think, is at minimum, interesting.
MagNet 2018 will take place Wednesday, April 25 and Thursday, April 26th in Toronto.
Canada’s Magazine Conference, MagNet, is North America’s largest gathering of magazine media stakeholders. Of special interest this year is a session moderated by our very own, Craig Sweetman. Recent research from BrandSpark International turns the page on assumptions about magazines at retail. The BrandSpark research findings, Magazine Resilience: Who’s Buying at Retail? reveals how retailers and publishers can leverage magazines to enhance the overall shopping experience.
Other sessions of interest Wednesday, April 25
Global Intensives – The Economist: Doubling Down on Circulation to Grow Audience and Profits
How Canadian Marketers Can Leverage Data for Greater Profitability
Thursday, April 26
Global Intensives – Magazine Media: Better. Believe It.
Check out the MagNet 2018 information in greater detail by clicking here.